Fruitmaster HK marketing collateral

Fruitmaster HK is an e-commerce platform bringing the Japanese luxury fruits market in Hong Kong online. With little visual identity established at the time I joined, I took charge of creating all visual marketing collateral that was modern, friendly, while still keeping it elevated. Starting with establishing digital marketing by producing visual content through photo and video, updating the company's existing logo, to designing the packaging for the company's key selling product for its e-commerce launch.